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Winter Workshop For Creatives Series – Part 2: BRANDING

Sunday, February 10 @ 1:00 pm

$95

Description

PART TWO in our 4 PART WINTER WORKSHOP SERIES

How does creating a cohesive “Brand” around your work help you to connect with your audience and grow your business? As artists and creatives we want our work to speak to people–and for them to remember it as well. Learn how developing your Brand will help solidify your art and products with your target audience, and in turn, help that audience to become fans and patrons as well. Join us as Brand experts Melissa Schulz and Darice Pauselius share insight and solid information to help you understand what Branding really is, how to find your target audience, and how to get your own Branding off the ground. Melissa Schulz, of Branded Licensing, has worked in the Licensing industry for more than 20 years, with companies such as Hallmark, Hard Rock, American Greetings, Kathy Davis and many more. Melissa works with creatives and businesses to strategically build Brands and develop Brand Management over the “life cycle” of properties, synthesizing consumer and retail knowledge with relevant designs.

Darice Pauselius, of FullCup.Co, runs a full-service studio with a focus on creative problem solving through intentional design. They create holistic branding solutions that include: logos, print collateral, and websites that make connections. In addition to design, they collaborate on product development as well as marketing and fundraising initiatives. Artists, innovators, and changemakers are just a few of the talents they enjoy lasting partnerships with.

Following their presentations will be a 30 minute Q&A so you can get the answers to all your burning questions. Stay after the presentations for a glass of wine and a little networking!

This workshop is offered as part of a 4 PART SERIES. Each session is $95, OR purchase all 4 sessions for $70 each.

TO PURCHASE ALL 4 WORKSHOPS FOLLOW THIS LINK>>>>>>

https://www.eventbrite.com/e/winter-workshop-series-all-four-sessions-tickets-54928938935

PART ONE-LICENSING FEB10 MORNING SESSION>>>>>>

https://www.eventbrite.com/e/winter-workshop-series-part-1-licensing-tickets-54920255964

Learn more about our speakers here:

Melissa Schulz of Branded Licensing

Darice Pauselius of FullCup.Co

Hosted by:

Square Pear Gallery

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Questions? We’re here to help!

Email the organizers:

Gallery Owner Corien Siepelinga: squarepeargallery@gmail.com

Heather Davulcu: heather@aprilheatherart.com