Executive Director’s Report

May 2013

Historic Kennett Square is working on the following events:

  • Weekly Farmers Market opened Friday, May 3
  • Art Strolls in June and July
  • Memorial Day Parade on May 27
  • ChesCo Grand Prix on July 13

 

Economic Development

  • Working with new HKS volunteer and member of the Economic Development Committee Tom Sausen on conducting a market analysis for the town.
  • Working with LGB Properties on a marketing plan and planning a grand opening in May for the Market at Liberty Place. Included in the market will be pop up gallery organized by HKS and volunteers.
  • Working with people interested in opening Kennett Brewing Company a brewing company/brew pub and several other potential business owners.
  • Met with a woman from France who wants to open a bakery in Chester County and settled on Kennett Square.  At this point she is negotiating with Larry Bosley for space in the market.
  • The local restaurateur who was interested in creating a restaurant/music venue in the fire hall has had to walk away from the project but may try to revisit it later in the year if the property is still available.  In the meantime, I am working with the realtor on finding a new buyer for the building.
  • Talking to several other people looking to open a business in Kennett Square, including a craft brewing company and a natural food market.

 

Promotion/Marketing

  • Working with the Sport Cycling Foundation on the series final for the ChesCo Grand Prix about a bike race in Kennett Square on July 13.
  • Investigating the possibility of a Kennett Square Fig similar to the West Chester Fig, a direct mail marketing piece
  • Planning the 2013 Kennett Brewfest and Fermentation Festival. The date of the Brewfest is Oct. 5 and the Fermentation Festival will be held Friday night, Oct. 4.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Design

  • I have invoiced the state for additional funds for the Façade Grant.
  • We will be amending the current contract with DCED to apply for an additional $50,000 façade grant.
  • There is currently about $3,000 left from the current $30,000 grant.
  • Façade Grants continue to be awarded after review by the Design Committee.

 

Organization

  • In the midst of overseeing a website redesign for the HKS and Brewfest websites.  Both will be content management sites.
  • Working with state on applying for designation as a Keystone Community.  This is a new program that replaced the Main Street program and is a necessary step if we want to continue accessing resources and project dollars from the state.

 

February 2013

Events
Historic Kennett Square is working on the following events:

  • Winterfest on Feb. 23
  • Working with KARMA for Art on the Square on April 27
  • Winter Farmers Market every First and Third Friday from 2-4 p.m.
  • Art Strolls in March and April

Economic Development

  • We will host two ribbon cuttings on March 1 at Kennett Design and Vignette
  • Continue to work with a restaurant owner interested in purchasing and rehabbing the fire hall and investigating financial incentives, including federal tax credits. Working with the Borough Historical Commission on updating the Historic District application to include the fire hall, which was not old enough when the original application was prepared.
  • Working with LGB Properties on finding tenants for Liberty Place Market and planning a grand opening in late March or early April. Currently they have about six signed agreements, including HKS taking a space for the Arts Alliance.
  • Working with people interested in opening Kennett Brewing Company a brewing company/brew pub

Promotion/Marketing

  • Working on transitioning marketing committee chairs from Tammy Liberato to Marnie Conley
  • Marnie has invited committee members to participate in the committee. The first meeting of this committee will be March 19. This is different from the “open” committee we have had in the past.
  • Investigating the possibility of a Kennett Square Fig similar to the West Chester Fig, a direct mail marketing piece
  • Working with the Arts Alliance Committee on establishing some long term space at Liberty Place to hold art classes and offer exhibit space to area artists
  • The farmers market will continue on the first and third Friday through April.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • For a variety of reasons several shows were canceled during February.
  • Until we know the future of the fire hall project all future endeavors with the Kennett Flash have been tabled.

Design

  • We will be amending the current contract with DCED to apply for an additional $50,000 façade grant. Because of the additional funds, the committee is requesting an update to the Design Guidelines to include deleting the restriction of one grant per property for the lifetime of the grant program and increasing maximum reimbursement from $3,000 to $5,000.
  • There is currently about $3,000 left from the current $30,000 grant.
  • Façade Grants continue to be awarded after review by the Design Committee.

Organization

  • Kennett Square is not one of the finalists for the Great American Main Street Award. But, Bill Fontana from PDC congratulated Kennett Square on being one of the original 17 finalists.
  • I plan to attend the National Main Street Conference in New Orleans from April 13-18.
  • Working with Dan Gannon on enhancing and increasing membership.

November 2012

Events
Historic Kennett Square is working on the following events:

  • Winter Farmers Market every First and Third Friday from 2-4 p.m.
  • Holiday Parade and Tree Lighting on Friday, Nov. 23
  • Carriage Rides
  • Holiday Art Stroll on Dec. 7

Economic Development

  • Continue to work with a restaurant owner interested in purchasing and rehabbing the fire hall.
  • Continue to work with another restaurant in finding appropriate space
  • Continue to work with two women interested in opening an art store/studio
  • Working with the potential new owner of 111 W. Sate Street to open a new business in the retail space
  • Working with the new business owner at 123 E. State St. – Consignment/antique store
  • Working with LGB Properties on finding tenants for Liberty Place Market.
  • Working with several people looking to open a business in Kennett Square and trying to find them appropriate space.

Promotion/Marketing

  • A holiday marketing brochure is being printed and will be available at Longwood Gardens and other attractions.
  • Facilitating the holiday decorations, including a town Christmas tree
  • Working on holiday events, including the parade, tree lighting and carriage rides.
  • Working on an informational piece for the downtown that includes a map and a list of businesses
  • Continue meeting with the Arts Alliance Committee and working on ideas on how to promote the arts initiatives in Kennett Square.
  • The farmers market will continue on the first and third Friday through April.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • Waiting to hear about the Longwood Foundation Grant
  • Independent Movie series continues to do well

Design

  • Façade Grants continue to be awarded after review by the Design Committee.
  • Creating parking banners that will go up in town soon

Organization

  • Continue to work on the application for the Great American Main Street Award (GAMSA). A committee has been established to oversee the application, which is due Dec. 4.
  • Continue to search for sponsors for HKS.

October 2012

Events
Historic Kennett Square is working on the following events:

  • Winter Farmers Market every First and Third Friday from 2-4 p.m.
  • Halloween Parade on Oct. 28
  • November Art Stroll on Nov. 2
  • Ribbon Cutting for Mala Galleria on Nov. 2
  • Holiday events

Economic Development

  • Working with a restaurant owner interested in purchasing and rehabbing the fire hall.
  • Working with another restaurant in finding appropriate space
  • Working with two women interested in opening an art store/studio
  • Working with the potential new owner of 111 W. Sate Street to open a new business in the retail space
  • Working with the new business owner at 123 E. State St. – Consignment/antique store
  • Working with LGB Properties on finding tenants for Liberty Place Market.
  • Working with several people looking to open a business in Kennett Square and trying to find them appropriate space.

Promotion/Marketing

  • Working on a holiday marketing piece that will be available at Longwood Gardens and other attractions.
  • Facilitating the holiday decorations, including a town Christmas tree
  • Working on holiday events, including the parade, tree lighting and carriage rides.
  • Working on an informational piece for the downtown that includes a map and a list of businesses
  • Continue meeting with the Arts Alliance Committee and working on ideas on how to promote the arts initiatives in Kennett Square.
  • The farmers market will continue on the first and third Friday through April.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Brewfest

  • There were no safety issues reported; many commented that it was the best one yet
  • Still in the process of confirming date for next year

Kennett Flash

  • Waiting to hear about the Longwood Foundation Grant
  • We received an additional $5,000 from the borough and $5,000 from an anonymous donor for the operation of the venue.
  • We launched a new membership campaign and are hoping to raise additional revenue with a $300 level that includes a ticket unlimited shows.
  • Independent Movie series continues to do well
  • Better Than Bacon and Jazz Nights have returned on a monthly basis.

Design

  • Façade Grants continue to be awarded after review by the Design Committee.
  • Creating parking banners that will go up in town next month.

Organization

  • Continue to work on the application for the Great American Main Street Award (GAMSA). A committee has been established to oversee the application, which is due Dec. 4.
  • Continue to search for sponsors for HKS.

September 2012

Events
Historic Kennett Square is working on the following events:

  • Kennett Brewfest – Sept. 29, 2012
  • Meet the Makers/Fermentation Festival on Sept. 28, 2012
  • Farmers Market every Friday from 2-6 p.m.
  • October Art Stroll on Oct. 5
  • Halloween Parade on Oct. 28

Economic Development

  • Working with two people interested in purchasing and rehabbing the fire hall.
  • Working with the property owner at 123 E. State St. to find an appropriate business for the vacant retail spot.
  • Working with LGB Properties on finding tenants for Liberty Place Market.
  • Working with several people looking to open a business in Kennett Square and trying to find them appropriate space.
  • Updating the booklet, “How to Do Business in Kennett Square.”

Promotion/Marketing

  • Created a World Café Live CD insert that will act as a coupon to the Kennett Flash and for discounts at a majority of the restaurants.
  • Working on a holiday marketing piece that will be available at Longwood Gardens and other attractions.
  • Continue meeting with the Arts Alliance Committee and working on ideas on how to promote the arts initiatives in Kennett Square.
  • The farmers market will continue every Friday through October and then the first and third Friday through April.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Brewfest

  • We sold out on Sept. 18.
  • We have a record number of brewers – several start up and first time brewers.
  • We have 75 volunteers lined up.

Kennett Flash

  • I applied for a grant from the Longwood Foundation for new tables, chairs, website and other venue enhancements.
  • We are receiving an additional $5,000 from the borough and $5,000 from an anonymous donor for the operation of the venue.
  • We launched a new membership campaign and are hoping to raise additional revenue with a $300 level that includes a ticket unlimited shows.
  • We have launched an Independent Movie series with volunteer Brett Irwin.
  • Better Than Bacon and Jazz Nights have returned on a monthly basis.

Design

  • Façade Grants continue to be awarded after review by the Design Committee.
  • Working on creating an Information Center in the downtown that would include a map of downtown businesses.
  • Creating parking banners that will go up in town next month.

Organization

  • Kennett Square is one of five PA communities invited to apply for the Great American Main Street Award (GAMSA) and then compete on a national level. The other communities are Gettysburg, Ardmore, Lititz and Bedford. A committee has been established to oversee the application, which is due Dec. 4.
  • I plan to attend the PA Main Street conference from Sept. 24-26. This year it will be held in State College.
  • Continue to search for sponsors for HKS.

June 2012

Events
Historic Kennett Square is working on the following events:

  • Spring opening for Farmers Market on May 4
  • Art Stroll on May 4; including two ribbon cuttings
  • Memorial Day Parade
  • ChesCo Grand Prix Final Race on July 6

Economic Development

  • The state approved the Anchor Building Grant for 148 W. State Street. We are in the process of finalizing the contract.
  • Continue to work with Chip Plumley to find an appropriate tenant for 123 E. State St.
  • Working with several people looking to open a business in Kennett Square and trying to find them appropriate space.
  • Working with the code enforcement officer on updating the booklet, “How to Do Business in Kennett Square.”

Promotion/Marketing

  • Our Marketing Intern, Libby South is working on social media and marketing all of our events and the Kennett Flash.
  • We have a booth at the WXPN music festival from July 20-22 to distribute marketing material for Kennett Square. In addition, marketing messages are airing on WXPN and several businesses are taking advantage of the co-op opportunity.
  • Continue meeting with the Arts Alliance Committee. Kennett ARTS web page and Facebook Page are live. We have received the report from the consultant Todd Bressi and are beginning to implement some of his recommendations.
  • Working on the details for the final race for the ChesCo Grand Prix on July 6. This annual Chester County Cycling Series will take place over 10 days from June 27-July 8. The HKS Office is helping to coordinate this event with borough officials, police, fire co. and the planning group, American Cycling Group, LLC.
  • The Memorial Day Parade was a great success and Bill Taylor is already planning for next year.
  • The summer Farmers Market is going strong with new vendors and lots of customers.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • We have embarked on an updated membership and sponsorship campaign for the venue.
  • We are currently working with several community groups who are using the Flash this summer, including the YMCA and the Bayard Taylor Library.
  • Kennett Glee held a Sing-Out on Monday that was a great success. Lots of young kids and new people were introduced to the venue.

Design

  • Working on creating an Information Center in the downtown that would include a map of downtown businesses.
  • Faade Grants continue to be awarded after review by the Design Committee..

Organization

  • I attended a Main Street Managers meeting in West Chester last week and plan to attend a Delaware Valley Regional Planning Commission workshop for Classic Towns on arts and culture and how it relates to economic development next week in Philadelphia.
  • Continue to search for sponsors for HKS.

April 2012

Events
Historic Kennett Square is working on the following events:

  • Spring opening for Farmers Market on May 4
  • Art Stroll on May 4; including two ribbon cuttings
  • Memorial Day Parade
  • ChesCo Grand Prix Final Race on July 6

Economic Development

  • I am working with Larry and Geoff Bosley and the state on the Anchor Building Grant. The state may be making a decision soon.
  • We are hosting a ribbon cutting for Regina Joans at 117 W. State Street and Longwood Crossfit at 109 S, Broad Street on Friday, May 4 at 5:30 and 6 p.m.
  • Working with Chip Plumley to find an appropriate tenant for 123 E. State St.
  • Working with Larry and Geoff Bosly on finding tenants for Liberty Place.
  • Working on updating the booklet, “How to Do Business in Kennett Square.”

Promotion/Marketing

  • We will have a Marketing Intern for the summer. Her name is Libby South and her father is on the United Way board. She will be working for HKS and the United Way.
  • Marketing messages have begun airing on WXPN. KARMA shared the first message promoting the Art on the Square event.
  • Continue meeting with the Arts Alliance Committee. Kennett ARTS web page and Facebook Page are live.
  • Arts consultant Todd Bressi spent a day in Kennett Square meeting with artists and those involved in arts and culture to help us develop a plan for enhancing the arts and culture in the town. He will be submitting a report in 2-3 weeks.
  • Continue to plan the final event for the ChesCo Grand Prix on July 6. This annual Chester County Cycling Series will take place over 10 days from June 27-July 8. The HKS Office is helping to coordinate this event with borough officials, police, fire co. and the planning group, American Cycling Group, LLC.
  • Working with Bill Taylor on the Memorial Day Parade – we have been able to raise $12,000 for this year’s parade.
  • Planning for the warmer weather market to open on May 4, we have quite a few new vendors joining the market.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • We continue to plan for the future of the Kennett Flash and the possibility of moving the venue to a larger space.
  • Daniel continues to book new and diverse acts for the venue. We have had several sold-out shows over the last few weeks.

Design

  • Working on creating an Information Center in the downtown that would include a map of downtown businesses.
  • Façade Grants have been awarded to Holly Peters at 109 S. Broad St. and the Blevins property at 201 S. Willow Street.

Organization

  • I attended the National Main Street Conference in Baltimore, MD from April 1-4.
  • The Executive Committee met with Malcolm Johnstone to talk about a Business Improvement District for downtown Kennett Square.
  • Continue to search for sponsors for HKS.

January 2012

Events
Historic Kennett Square is working on the following events:

  • Farmers Market: Every First & Third Friday from 2-5 p.m. through April
  • Art Stroll on Feb. 3

Economic Development

  • Two new businesses will open this month – Mystique at 112 E. State Street and an art gallery and boutique at 117 W. State St.
  • Byrsa Bistro opened last month at 102 E. State St.
  • Working with the property owner and leasing agent for 123 E. State St. – formerly Brush & Palette – to lease the various rental spaces in the building.

Promotion/Marketing

  • Working with a variety of advertising avenues including radio, magazine and newspapers.
  • Working the final event for the ChesCo Grand Prix on July 6. This annual Chester County Cycling Series will take place over 10 days from June 27-July 8. Designed to bring people into town the 4-5 hour program will include music, professional announcing, celebrity appearances, youth races and more. The HKS Office is helping to coordinate this event with borough officials, police, fire co. and the planning group, American Cycling Group, LLC.
  • We continue to maintain a presence on Facebook (over 1,300 fans), Twitter and Flickr.
  • We are sending out regular email newsletters – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • Daniel and I are working with Julie Wehner from Flickerwood Wine Cellars to establish a Kennet Flash Glee Club for high school students. The club will meet at the venue weekly starting Feb. 6.
  • The Advisory Committee continues to meet and support Daniel in management of the venue.
  • I have submitted a grant application for the Kennett Flash to the Longwood Foundation and working on a grant application for Exelon.

Organization

  • We received a $30,000 grant from the state for a façade program. We have signed the contract and waiting for the funds. We will rework the Design committee to oversee the grant program.
  • We have received a matching grant from the Chester County Conference & Visitor’s Bureau for $10,000 to be used for marketing and a map/tourist info box.
  • Working with Dan Gannon on a new sponsorship program.
  • Working on updating the strategic plan for the organization
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March 2011

Events
Historic Kennett Square is working on the following events:

  • First Friday on April 1 & May 6
  • Farmers Market both Spring and Winter – outdoor market opens May 6
  • Memorial Day Parade on May 30

Economic Development

  • Working with a restaurateur who wants to open a Mediterranean restaurant at 102 E. State St. He is going to the state for relief from handicap accessibility.
  • Working with a Kennett resident interested in opening a café at 110 S. Union St.
  • Meeting with someone interested in buying the old fire hall on S. Broad St.
  • Jack McFadden has begun to earnestly work on his property. He is hoping to have renovations completed by June but admits that it may take a bit longer.
  • One more Winter Market on April 15  but then the outdoor market opens on May 6.

Promotion/Marketing

  • Meeting regularly with the Marketing Committee, which includes a few merchants. We are creating themes for the Art Strolls and marketing them with the theme.
  • Working on the Delaware Valley Regional Planning Commission Classic Towns of Greater Philadelphia (CTGP) marketing program. We are completing a large questionnaire for them that they will use to create our marketing materials.
  • Meeting with XPN to create a marketing program that will be paid for in part by a grant from the Chester County Conference & Visitors Bureau.
  • Working on the Memorial Day Parade and lining up sponsors.
  • Working with our designer on a plan to update the website to make it more user friendly.
  • We continue to maintain a presence on Facebook (over 1,300 fans), MySpace, Twitter and Flickr.
  • We are sending out regular email newsletters  Around the Square, Whats Fresh and Flash News.

Kennett Flash

  • Working on a consistent basis with the new manager Daniel Pishock as we transition to a better managed and marketed venue. Daniel officially starts March 29 but has jumped in to do all the back end work for the venue and has met with almost all the staff and our partners for the venue.
  • Open mic nights have grown over the last several weeks.

Organization

  • I was in Harrisburg on Tuesday, March 22 and Wednesday, March 22 for a statewide managers meeting.
  • We have been asked by the PDC to host a 2-day Advanced Organizational Sustainability session in May. These sessions usually attract about 40 regional Main Street managers.
  • We have reapplied for an Anchor Building Grant for the 148 W. State Street building and we are beginning to apply for a façade grant from the PA Department of Economic & Community Development.
  • We have received a $1,500 grant from the Mushroom Festival for the Memorial Day Parade.

February 2011

Events
Historic Kennett Square is working on the following events:

  • First Friday on March 4
  • Farmers Market both Spring and Winter  outdoor market opens May 6

Economic Development

  • Working with a restaurateur who wants to open a Mediterranean restaurant at 102 E. State St.
  • Working with someone interested in buying the old fire hall on S. Broad St.
  • Jack McFadden has begun to earnestly work on his property. He is hoping to have renovations completed by June but admits that it may take a bit longer.
  • Working on filling the vacancies in town  the space in the 110 building where the Kennett Paper was; and110 S. Union St.
  • The Winter Market is being held on the Third Friday of every month. Subsequent dates are March 18 and April 15. The indoor market offers farm fresh green house produce, baked goods, cheeses, locally grown potted plants and flowers, artisan breads and much more.

Promotion/Marketing

  • Kennett Square was invited by the Delaware Valley Regional Planning Commission to participate in its Classic Towns of Greater Philadelphia (CTGP) marketing program. The CTGP initiative is committed to growth, revitalization and support of the regions older communities and is a marketing program that aims to promote these communities as great places to live, work and play. We need to reply to the invite by March 4.
  • Working with County Lines on their April issue which will have a section on Kennett Square.
  • Planning Beers on Broad Street for May 21 and hoping to add a wine component making the event Beer & Wine on Broad Street.
  • Working with our designer on a plan to update the website to make it more user friendly.
  • We continue to maintain a presence on Facebook (over 1,300 fans), MySpace, Twitter and Flickr.
  • We are sending out regular email newsletters  Around the Square, Whats Fresh and Flash News.

Kennett Flash

  • The Flash broke even in January.
  • Open mic nights have grown over the last several weeks.

Organization

  • The PA Downtown Center has completed their assessment and included the following comment: Overall, Historic Kennett Square is doing a fantastic job: marketing the downtown, bringing jobs and investment to the downtown, engaging the community, and preserving the historic nature of downtown.
  • We have applied for a grant from the Mushroom Festival for the Memorial Day Parade.

January 2011

Events
Historic Kennett Square is working on the following events:

  • First Friday in February and March
  • Farmers Market both Spring and Winter

Economic Development

  • Downtown merchants are reporting that they are satisfied with the holiday shopping season. Most are reporting that their numbers are the same or better than last year.
  • Jack McFadden has begun to earnestly work on his property. He is hoping to have renovations completed by June but admits that it may take a bit longer.
  • Working on filling the three vacancies in town  the space in the 110 building where the Kennett Paper was; 102 E. State St.; and110 S. Union St.
  • The Winter Market is being held on the Third Friday of every month. Subsequent dates are Feb, 18, March 18 and April 15. The indoor market offers farm fresh green house produce, baked goods, cheeses, locally grown potted plants and flowers, artisan breads and much more. The outdoor market will open on May 6.

Promotion/Marketing

  • The Marketing committee met and discussed the 2011 Calendar of Events and marketing plans for the new year. It was decided to have art strolls in both February and March and to help promote the businesses that are open on Sundays.
  • We continue to mail the brochures out to tourism agencies.
  • Working with our designer on a plan to update the website to make it more user friendly.
  • We continue to maintain a presence on Facebook (over 1,300 fans), MySpace, Twitter and Flickr.
  • We are sending out regular email newsletters  Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • We are celebrating the 2nd anniversary of the Flash on Jan. 28 at the Chris Bruni concert. We will be picking the raffle winners during the show. So far we have raised about $25,000 for the annual campaign including $10,000 from Exelon and a $5,000 grant from the Neil Joines Foundation.
  • Continue to work with Jim and Clarke as we assess a variety of Flash issues.

Organization

  • Coordinating with the Pennsylvania Downtown Center on HKS reaching “Achiever” status. An assessment of our program has been scheduled for Wednesday, Feb. 9 and may include Board Training. I am completing an assessment form to send to PDC prior to the visit.
  • We have been awarded an $8,000 marketing grant from the Chester County Conference & Visitor’s Bureau and a $1,500 grant from the PA Dept of Agriculture for the Farmers Market. We are applying for a grant from the Mushroom Festival for the Memorial Day Parade.
  • Took Chad Kimmel on a tour of the downtown. He is a professor at Shipensburg University and have been awarded a grant from the state to conduct a Main Street survey.
  • Working with the Kennett Police Department on notifying visitors to town about the parking change  paid parking on Saturdays.

December 2010

Events
Historic Kennett Square is working on the following events:

  • Carriage Rides: Dec. 19 & 26
  • Dec. 18 Holiday Family Movie The Polar Express at the Kennett Flash

Economic Development

  • Downtown merchants are reporting that they are satisfied with the holiday shopping season. Most are reporting that their numbers are the same or better than last year.
  • The Winter Market will be held this week Friday, Dec. 17. The hours are noon to 4 p.m. The first winter market was held last month and appeared to be successful. Enough vendors and enough customers. The market will be held the third Friday of every month and the subsequent dates are Jan. 21, Feb, 18, March 18 and April 15. The indoor market will offer farm fresh green house produce, baked goods, cheeses, locally grown potted plants and flowers, artisan breads and much more.
  • Jack McFadden will begin working on his property within the next few weeks. He is hoping to open his restaurant in the spring.
  • I continue to work with property owners on filling the two vacancies in town.

Promotion/Marketing

  • We partnered with the Chester County Conference & Visitors Bureau for radio messages on WXPN. They are airing this week and invite listeners to shop and dine in Historic Kennett Square.
  • We participated in a Main Street issue of Philadelphia Magazine. With the support of HKS, The Mushroom Cap, Flickerwood Wine Cellars and Green Eyed Lady were able to take advantage of a small box ad in the magazine at a reduced cost.
  • We continue to maintain a presence on Facebook (over 1,300 fans), MySpace, Twitter and Flickr.
  • We are sending out regular email newsletters  Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • We have extended the Cash for the Flash Annual Campaign until mid-January. We will pick the raffle winner and celebrate the Flash’s 2nd Anniversary on Jan. 28 at the Chris Bruni concert.
  • Continue to work with Jim and Clarke as we assess a variety of Flash issues.

Organization

  • Our annual meeting will be held on Thursday, Jan. 20 at 7 p.m. at the Kennett Flash.
  • Coordinating with the Pennsylvania Downtown Center on HKS reaching “Achiever” status. An assessment of our program has been scheduled for Wednesday, Feb. 9 and may include Board Training.
  • We have applied for a $15,000 marketing grant from the Chester County Conference & Visitor’s Bureau, a $5,000 marketing grant from the PA Downtown Center and a $3,000 grant from the PA Dept of Agriculture for the Farmers Market.
  • Working with the Kennett Police Department on the parking change. Paid parking on Saturdays will begin in January but not be enforced until February.

November 2010

Events
Events Historic Kennett Square is working on:

  • Holiday Parade: Nov. 26
  • December Art Stroll: Dec. 3
  • Carriage Rides: Dec. 5, 12, 19 & 26
  • Dec. 11 Holiday Family Magic Show at the Kennett Flash
  • Dec. 4 Holiday Family Movie Elf at the Kennett Flash
  • Dec. 18 Holiday Family Movie The Polar Express at the Kennett Flash

Economic Development

  • The Winter Market will open on Friday, Nov. 19 in the lower level of Holly Peters building at 109 S. Broad Street. The hours are noon to 4 p.m. The market will be held the third Friday of every month and the subsequent dates are Dec. 17, Jan. 21, Feb, 18, March 18 and April 15. The indoor market will offer farm fresh green house produce, baked goods, cheeses, locally grown potted plants and flowers, artisan breads and much more. We expect to have about 16 vendors.
  • I continue to work with property owners on filling the two vacancies in town.

Promotion/Marketing

  • Working with the marketing committee to finalize the marketing for the holiday promotions. The rack card has been printed and 5,000 have been distributed to local shops, restaurants and tourism businesses. We will have radio messages on WXPN and we partnered with Longwood Gardens and the Chester County Conference & Visitors Bureau on a one and 1/2 page spread in the December issue of Philadelphia Magazine. The issue is highlighting Main Street communities. With the support of HKS a few merchants were able to take advantage of a small box ad in the magazine at a reduced cost.
  • We have partnered with the Kennett Symphony on a flyer that will be inserted into the Daily Local News that promotes the holiday events in the downtown and encourages people to support the independent businesses.
  • Working with PA Downtown Center on a holiday campaign to push shopping in the downtowns and not the Big Box Stores.
  • KYW News Radio is a sponsor for the holiday parade. The parade will include a Fancy Division of the Mummers Parade and the mascot from the Philadelphia Wings.
  • I attended two marketing workshops – one on Social Media and another on branding your events and Main Street communities.
  • We continue to maintain a presence on Facebook (over 1,300 fans) and MySpace.
  • Send regular email newsletter – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • Working on the Cash for the Flash Annual Campaign with Clarke.
  • Continue to work with Jim on a variety of Flash issues.

Organization

  • Coordinating with the Pennsylvania Downtown Center on HKS reaching “Achiever” status. An assessment of our program will be conducted in January and will include Board Training.
  • Applying for a $15,000 marketing grant from the Chester County Conference & Visitor’s Bureau, a $1,500 grant from the Kennett Run, a $5,000 marketing grant from the PA Downtown Center and a $3,000 grant from the PA Dept of Agriculture for the Farmers Market.

October 2010

Events
Events Historic Kennett Square is working on:

  • November Art Stroll: Nov. 5
  • Holiday Parade: Nov. 26
  • December Art Stroll: Dec. 3
  • Carriage Rides: Dec. 5, 12, 19 & 26
  • Dec. 11 Holiday Family Magic Show at the Kennett Flash
  • Dec. 4 Holiday Family Movie Elf at the Kennett Flash
  • Dec. 18 Holiday Family Movie The Polar Express at the Kennett Flash

Economic Development

  • Attended a PA Downtown Center workshop on Economic Development. The focus was on understanding how to promote economic development in this new economy. The discussion centered on creating an entrepreneurial friendly business district. This information was discussed at the last Economic Development meeting on Oct. 20. One of the steps is to conduct a survey of current business owners on what businesses they would like to see in the downtown and what services they would like to have access to. I am working with Lisa Baldwin on the survey.
  • Frolic! held their Grand Opening and Ribbon Cutting on Oct. 15.
  • Working with Clarke Green and Abby Morgan on creating an indoor “winter farmers market.” Currently we are looking at the lower level of Holly Peters’ space.
  • Continue to work on filling the vacancies in town.

Promotion/Marketing

  • Brochure is in the process of being distributed. I delivered about 5,000 to Longwood Gardens and coordinated with the marketing department to keep them in the major brochure rack near the garden shop. I also delivered brochures to Winterthur and Brandywine River Museum. They have been mailed to several Penn DOT welcome centers along with the area hotels. We are working with Bob at Bove Jewelers for him to deliver the HKS brochure when he is delivering Bove materials.
  • Working with the marketing committee on the holiday promotions that include print and radio advertising. Finalizing a holiday rack card with Leslie Kedash.
  • Working with PA Downtown Center on a holiday campaign to push shopping in the downtowns and not the Big Box Stores.
  • We are working with KYW News Radio for a sponsorship for the holiday parade.
  • Working with a Mummer’s group for the holiday parade.
  • We continue to maintain a presence on Facebook (over 1,300 fans) and MySpace.
  • Send regular email newsletter – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • Working on the Cash for the Flash Annual Campaign with Clarke.
  • Continue to work with Jim on a variety of Flash issues.

Organization

  • Coordinating with the Pennsylvania Downtown Center on HKS reaching “Achiever” status. An assessment of our program will be conducted in the near future. It is necessary for us to be an “Achiever” to receive project dollars from the state.
  • Applying for a $15,000 marketing grant from the Chester County Conference & Visitor’s Bureau.
  • Applying for a Farmers Market grant from the PA Dept of Agriculture
  • Clarke and I visited State Rep. Chris Ross about the potential plans for an Arts Alliance.

August 2010

Events
Events Historic Kennett Square is working on:

  • October Art Stroll: Oct. 1
  • Fermentation Festival: Oct. 1
  • Kennett Brewfest: Oct. 2
  • Halloween Parade: Oct. 27
  • November Art Stroll: Nov. 5
  • Holiday Parade: Nov. 26
  • Carriage Rides: Nov. 28, Dec. 5, 12 & 19
  • Farmers market continues to attract new vendors and new customers.
  • Kennett Brewfest – Connoisseur tasting has sold out. We continue to sell tickets for the regular fest and line up brewers and vendors.

Economic Development

  • The Economic Development Committee continues to meet on the third Wednesday of every month. The committee is looking to create a business environment that encourages and directs investment in downtown.
  • Facilitating the opening of Green Eyed Lady at the corner of State and Union Streets. I coordinated the ARB application and attended the monthly ARB meeting with business owners on Aug. 18.
  • Working with the county Economic Development Office and Larry Bosley on the Anchor Building Grant Application.
  • Continue to meet with Jack McFadden on his plans for 120 E. State St. I am coordinating a meeting with the borough’s Architectural Review Board and the Historic Commission to review the renovation plans for Sept. 15.
  • Continue to work on filling the vacancies in town.

Promotion/Marketing

  • Putting the finishing touches on the updated tourist brochure. The following businesses sponsored the brochure: Bryn Mawr Trust, Chester County Hospital; Genesis HealthCare; Larmore Scarlett LLP and Bove Jewelers.
  • Met with the marketing committee to establish a marketing plan for the rest of the year, including the holidays.
  • We are creating a “Buy Local” marketing campaign for the fall and holidays. The campaign will educate the public on the benefits of supporting local businesses.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • Elvis was a sold out show at the Flash last week and was part of a successful weekend.
  • Continue to work with Clarke Green on the annual giving campaign  Cash for the Flash.

Organization

  • I attended a recent Kennett Area Community Development (gateway project) meeting. The fundraiser working with the group will be working out of our office/conference room.
  • Coordinating with the Pennsylvania Downtown Center on HKS reaching “Achiever” status. An assessment of our program will be conducted in September. It is necessary for us to be an “Achiever” to receive project dollars from the state.

July 2010

Events

  • Working on Murder Mystery Art Stroll for Aug. 6. This event usually attracts several hundred people.
  • Last month’s Art Stroll was very well attended. HKS paid for live music in front of Café Lindo and at the corner of State and Union Streets.
  • Farmers market continues to attract new vendors and new customers. Whitney is working on the craft portion of the market, which is held on the first Friday of every month to coincide with the Art Stroll.
  • Kennett Brewfest – Have the liquor license; event application approved; updating website; inviting brewers and selling tickets.

Economic Development

  • The Economic Development Committee met on July 21. The committee is looking to bring in a guest speaker to talk about achieving a good merchant mix in a downtown area.
  • Working with the county Economic Development Office and Larry Bosley on the Anchor Building Grant Application.
  • Continue to work on filling the vacancies in town.

Promotion/Marketing

  • Putting the finishing touches on the updated tourist brochure. A photographer was in town on July 22 and 23 to take some new image shots of the downtown.
  • Handed out about 800 reusable shopping bags that promote the downtown’s independent retailers and about 1,500 Kennett Flash fans at the XPN music festival last weekend. The bags were a big hit and Lisa Baldwin from Chantilly Blue bought 100 to hand out to her customers.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter – Around the Square, What’s Fresh and Flash News.

Kennett Flash

  • The Angel Band and Dan Orlando sold out recent shows at the Flash.
  • Working with Clarke Green on an annual giving campaign

Organization

  • I attended a recent Kennett Area Community Development (gateway project) meeting. The fundraiser working with the group will be working out of our office/conference room.
  • Coordinating with the Pennsylvania Downtown Center on HKS reaching “Achiever” status. An assessment of our program will be conducted in September. It is necessary for us to be an “Achiever” to receive project dollars from the state.
  • HKS will be making application with the National Trust for Historic Preservation to be identified as a “2011 Dozen Distinctive Destination”. Deadline for submission is Sept. 10.
  • Meeting with Jack McFadden on his plans for 120 E. State St. I am coordinating a meeting with the borough’s Architectural Review Board and the Historic Commission to review the renovation plans.

June 2010

Events

  • Memorial Day Parade was a great success  we raised $10,000 to cover expenses.
  • Farmers market continues to attract new vendors and new customers. Whitney is working on a craft portion of the market, which will open in July.
  • A Buy Fresh Buy Local Festival is planned for July 16 at the Market and will include a show that night at the Flash.
  • Working on marketing the July Art Stroll, which was moved to the second Friday because of the July 4 holiday.
  • Kennett Brewfest – Borough Council approved the Kennett Brewfest event application on June 21 and we are in the process of selling tickets.

Economic Development

  • Frolic! plans to open July 1.
  • Working with Sen. Pileggi’s office to help release the funds from the Downtown Reinvestment Grant for Jack McFadden’s building.
  • In the process of applying for the Anchor Building Grant for the 148 building.
  • We are working to fill vacancies in the downtown  I showed the prto a potter and he is negotiating a lease with the property owner.

Promotion/Marketing

  • In the process of creating an updated tourist brochure.
  • Working with Kedash Design and Torelli’s Mens Shop to create marketing hand-outs for the booth at the XPN music festival on July 16, 17 & 18. Some of the items include a cotton reusable shopping bag, a Kennett Flash fan and a post card encouraging people to visit Kennett Square for shopping and dining.
  • Working on the Murder Mystery Art Stroll on Aug. 6 – the Mystery of the Blue Demons Reunion.
  • An Events Committee meeting was held on June 11 – events we discussed include the Halloween Parade, holiday events and Art Strolls.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter – Around the Square.

Kennett Flash

  • Attendance has been very slow – working with Point Entertainment on ways to increase attendance.

Organization

  • Meeting regularly with borough staffcoordinating beautification projects and the Kennett Brewfest among other things.
  • Whitney and I attended the PA Downtown Conference in Lancaster from June 13-16. The theme was “The Future of the Past: New Economic Realities for Traditional Revitalization.”

May 2010

Events

  • Farmers market opened last week and was a great success. Lots of vendors and visitors. Whitney is working on a craft portion of the market, which will open in June or July.
  • The May Art Stroll was very well attended. The June Art Stroll is a Beach Party theme and we are working with KARMA on promotion.
  • Working on the Memorial Day Parade – confirming all sponsorship dollars are in prior to the parade.
  • Beers on Broad Street – working hard to get the word out and sell tickets. Marketing is in high gear.

Economic Development

  • Helped Frolic boutique with their ARB application. They plan to open in early July.
  • Continue to work with the CCEDC on applying for the Anchor Building Grant for the 148 building.
  • We are working to fill four vacancies in the downtown – 117 W. State St., 110 E. State St, 102 E. State St. and 100 E. State St.

Promotion/Marketing

  • HGTV finished filming the local House Hunters show on Saturday, May 8. The couple they featured bought a home in Somerset Lake in Landenberg.
  • Kennett Farmers Market and Art Stroll rack cards have been printed and will be distributed to local businesses and around the region in visitor and tourism destination spots.
  • Art Stroll posters for the summer have been printed and distributed.
  • Worked with a reporter from the New York Daily News on an article on Kennett Square has a food lovers’ paradise.
  • Whitney, JoAnn and I are meeting with Leslie Kedash and Barb McCoy about moving forward with a marketing plan, including updating the tourist brochure. The first Marketing Committee meeting will be held on Wednesday, June 9 at 8:30 a.m. We have invited merchants and community members to attend.
  • An Events Committee meeting will be held on June 11 at 8:30 a.m. to plan for the holidays and the rest of the year. We have invited merchants and community members to attend.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter  Around the Square.

Kennett Flash

  • The second “Kennett Idol” will be held on May 23 to identify local musicians who will play at the SCCCC’s Funfest on June 12.
  • XPN will be supporting the Shemekia Copeland show on May 28 – almost sold out!
  • Continue to work with Jeff Bogle – outwiththekids.com on a series of kids concerts

Organization

  • Working with the SCCCC on the funfest. One of our LCB special event licenses will be used for this event, which makes it a co-sponsored event.
  • Meeting regularly with borough staff  coordinating flower plantings in the downtown we are extending the hanging baskets on State Street to Willow Street.
  • Whitney and I will be attending the PA Downtown Conference in Lancaster from June 13-16. I will be a panelist for one of the education sessions.

April 2010

Economic Development

  • Borough council approved the agreement with the Chester County Economic Development council for administering the Downtown Reinvestment Grant and the Anchor Building Grant if it is awarded to KSB for 148 W. State St.
  • Continue to work with the CCEDC on applying for the Anchor Building Grant.
  • We are working to fill four vacancies in the downtown – 117 W. State St., 110 E. State St, 102 E. State St. and 100 E. State St.

Promotion

  • Working on the Memorial Day Parade. So far we have raised $9,900 from RJ Waters, Taylor Oil, Genesis, Longwood Rotary, Mushroom Festival, Fenstermacher & Co., Larmore Scarlett, Perna & Abracht and Grieco Family Funeral Homes.
  • Hard at work on the Farmers Market, which opens on May 14. Whitney is working with the market mangers to plan a “craft” market on every First Friday.
  • Continue to market the Kennett Cool Campaign. We had a business card size marketing piece printed and delivered them to the merchants. We are in dicussion with Mayor Fetick on getting the word out and manning a table at the May Art Stroll.
  • Met with Larry Rayborn from WXPN about a marketing campaign for HKS on the radio station and other ideas to partner with XPN and their members.
  • Whitney and I are pursuing updating the tourist brochure.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter – Around the Square we have collected over 8,000 email addresses.

Kennett Flash

  • We are hosting a “Kennett Idol” on May 16 and 23 to identify local musicians who will play at the SCCCC’s Funfest on June 12.
  • Working with street teams in Newark and West Chester to get the word out about the Flash.
  • XPN will be supporting the Shemekia Copeland show on May 28.
  • Whitney and I are working on a plan to consistently send press releases about upcoming shows.
  • We are partnering with Jeff Bogle – outwiththekids.com on a series of kids concerts

Organization

  • Working hard on Beers on Broad Street, June 5 and Meet the Brewer on June 4. We have the website up; tickets selling; marketing the event; and working on all the details. We hope all board members will volunteer either Friday or Saturday. Both of these events are being held in association with Philly Beer Week.
  • Working with the SCCCC on the funfest. One of our LCB special event licenses will be used for this event, which makes it a co-sponsored event.
  • Meeting regularly with borough staff coordinating flower plantings in the downtown.

March 2010

Economic Development

  • Frolic Boutique will open at 100 W. State St. in early summer. I have met with the business owners and they are in the process of talking to Rusty.
  • Mrs. Robinsons Tea Room and gift shop opened at 108 N. Union Street. I assisted them through the ARB approval process.
  • Larry and Geoff Bosley and I met with a representative from the state on the 148 building. She encouraged the borough to apply for an Anchor Building Grant similar to the grant we received for Jack McFadden. We can ask for up to $500,000, which if we receive it will remain in the borough as a revolving loan program. Like, the Downtown Reinvestment Grant  the CCEDC will partner with the borough on this grant.
  • The borough has requested the funds for Jack McFaddens property at 128 E. State St.
  • We are looking at four vacancies in the downtown 117 W. State St., 110 E. State St, 102 E. State St. and 100 E. State St.

Promotion

  • Along with KARMA we are planning the next Art Stroll  April 2.
  • Working on the Memorial Day Parade. So far we have raised $9,000 from RJ Waters, Taylor Oil, Genesis, Longwood Rotary, Mushroom Festival and Fenstermacher & Co.
  • Hard at work on the Farmers Market. Sarah and Abby are attending a workshop at the Lancaster Market on March 30. We have 13 weekly vendors and 2 First Friday vendors. Whitney is planning a craft market on every First Friday.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter  Around the Square we have collected over 8,000 email addresses.

Kennett Flash

  • We are up and running with Point Entertainment. They are very easy to work with and are brining new ideas on how to increase revenue.
  • A benefit show at the Flash  Mugs and Music was very well received by the community. This segment of our community  Farmers Market fans seems to respond very well to events at the venue.
  • We have been asked by the SCCCC to be the music partner for their FunFest on June 12 at the Willowdale Steeplechase grounds. Jim will be helping to identify musicians and emcee the event.
  • We are partnering with Jeff Bogle  outwiththekids.com on a series of kids concerts

Organization

  • Beers on Broad Street will be held on June 5 and a Meet the Brewer event will be held on June 4 at the Kennett Flash. Both of these events are being held in association with Philly Beer Week.
  • Meeting regularly with borough staffcoordinating flower plantings in the downtown.

February 2010

Economic Development

  • Economic activity has picked up and I am speaking to several people a week about opening a business in the downtown.
  • A lease is signed for the space at 101 W. State Street. Two women plan to open a women’s boutique. Some of their merchandise will appeal to a more mature female customer.
  • Mrs. Robinson’s Tea Room and gift shop is open at 108 N. Union Street. It is open Thursday-Sunday.
  • Jack McFadden is moving ahead with his plans for the property at 120 E. State St. Hopefully, we will see some construction activity at the site soon.

Promotion

  • Along with KARMA we are planning a March Art Stroll. Coordinating these events has become much easier when working with KARMA.
  • We are actively working on the Memorial Day Parade and the Farmers Market. I applied for a grant from the Mushroom Festival for the parade and have reached out to several businesses for sponsorship.
  • I continue to attend the KARMA meetings and give a report on marketing etc.
  • We continue to maintain a presence on Facebook (over 1,000 fans) and MySpace.
  • Send regular email newsletter – Around the Square we have collected over 8,000 email addresses.

Kennett Flash

  • We are working on transitioning to a new booking agent. We are hopeful that this will be very beneficial to the venue and HKS. During this reorganization we are working on job duties and responsibilities.
  • We had a great weekend at the Flash. Attendance appears to be picking up!
  • We are showing “The Invention of Lying” at the Kennett Flash on Thursday, March. 25 at 7:30 p.m. The attendance at movies has picked up – 18-20 people for the last two movies.
  • Green Willow Folk Club has committed to using the Kennett Flash for some of their performances – they will pay expenses and we get to keep BYOB and any food profit.
  • A show, “Down to Earth Mugs and Music,” is planned on March 13 with local musicians that will benefit the Chester County Buy Local initiative and the Chester County Food Bank.
  • I have been invited to attend West Chester’s Business Attraction Committee meeting on Monday to talk about how we opened the Kennett Flash.

Organization

  • The fundraising dinner committee continues to plan a spring fundraiser – “Beers on Broad Street” a restaurant and brew festival on S. Broad Street on June 5 that is now an official “Philly Beer Week” event. We have added a Friday night event at the Kennett Flash – a beer tasting event with a new brewer from Vermont.
  • Meeting regularly with borough staff.

January 2010

Economic Development

  • Still looking for an appropriate tenant for the space at 101 W. State Street. Have spoken to several people interested in leasing the space but at this point there is no signed lease for the space.
  • Mrs. Robinson’s Tea Room and gift shop is opening soon at 108 N. Union Street.
  • Jack McFadden is moving ahead with his plans for the property at 120 E. State St. Borough Council approved the loan documents on Tuesday, which was a necessary step before requesting the money from the state.

Promotion

  • Along with KARMA we are planning a February Winter Art Stroll in time for Valentine’s Day. Posters have been distributed around town and ads have been scheduled.
  • I met with the two principals of ChesterCountyDwell.com about marketing HKS events on the website. It is a website highlighting the benefits of buying local, preserving open space and other similar issues.
  • I continue to attend the KARMA meetings and give a report on marketing etc.
  • I applied for a $3,000 grant for the 2010 Farmers Market from the PA Department of Agriculture.
  • We continue to maintain a presence on Facebook (over 800 fans) and MySpace.
  • Send regular email newsletter  Around the Square we have collected over 8,000 email addresses.

Kennett Flash

  • We had two exceptionally good nights this past weekend. Friday there were 106 people for Zach DuPont and on Sunday there were 71 people for open mic. Unfortunately there were only 23 people on Saturday for Celtic music. On Monday as part of the MLK Breakfast, PlayBack for Change performed at the Kennett Flash and about 40 people attended.
  • We are planning a 1 year anniversary celebration at the Kennett Flash on Friday, Jan. 29 as part of the Chris Bruni show. We will serve champagne and cake during intermission.
  • We are showing “Julia & Julie” at the Kennett Flash on Thursday, Jan. 28 at 7:30 p.m.
  • Jim and I met with representatives from Green Willow Folk Club about them using the Kennett Flash for some of their performances.
  • A show, “Down to Earth Mugs and Music,” is planned on March 13 with local musicians that will benefit the Chester County Buy Local initiative and the Chester County Food Bank.

Organization

  • The fundraising dinner committee continues to plan a spring fundraiser – a restaurant and brew festival on Broad Street on June 5.
  • I traveled to Harrisburg to attend a workshop on Jan. 16.
  • Meeting regularly with borough staff  coordinated getting down the holiday tree and decorations.

December 2009

Economic Development

  • Have spoken to several people interested in leasing the space at 101 W. State Street. At this point there is no signed lease for the space.
  • Mrs. Robinson’s Tea Room and gift shop is opening at 108 N. Union Street.
  • Jack McFadden is moving ahead with his plans for the property at 120 E. State St. We should see some construction activity early in the new year.

Promotion

  • We were notified that we have been awarded a $8,000 marketing grant from the Chester County Conference & Visitor’s Bureau.
  • We continue to market the holidays in downtown Kennett on WXPN and online ads on Delaware Online.
  • I attended my first KARMA meeting and gave a report to the merchants that attended.
  • I am applying for a grant for the Farmers Market from the PA Department of Agriculture.
  • We continue to maintain a presence on Facebook (over 800 fans) and MySpace.
  • Send regular email newsletter – Around the Square we have collected over 8,000 email addresses.

Kennett Flash

  • So far in December we had a few sold out shows. We are looking ahead to the new year with shows booked by Laura Wilson.
  • We have several community groups booking the Flash or looking at booking the venue.
  • Jim Hamilton has slid in as manager with no real issues. He is in constant contact with Laura and Matt.

Organization

  • The fundraising dinner committee is planning a spring fundraiser a restaurant and brew festival on Broad Street on June 5.
  • Jennifer and I met with JoEllen Burns-Muntz from Exelon who is going to take Michael Coyle’s seat on the board.
  • Several of us had lunch with KARMA representatives Tammy from Flickerwood and Marc from Great Harvest to discuss how the two groups can work together. It was a very productive, positive and cordial meeting.
  • I took representatives from the Chester County Planning Commission on a tour of the downtown. The meeting was arranged through the borough as they work with the CCPC on updating their comprehensive plan.
  • Meeting regularly with borough staff.

November 2009

Economic Development

  • The tenant at 101 W. State Street backed out so we are now looking for a new tenant for the corner space.
  • I am talking to a woman who is moving from NYC and is interested in opening a business in the downtown.
  • A tea tasting room and gift shop is opening at 108 N. Union Street.
  • Jack McFadden has finalized his plans for the property at 120 E. State St. The county economic development council is working on processing the grant.

Promotion Holidays

  • Garland should go up this week. Thanks to Sheila from Longwood Art Gallery and Alie from Kennett Florist for all of their hard work in restringing the lights!
  • Tree is being donated by Tom and Barbara Simpers and being decorated by Scott Lussier who worked for Longwood Gardens
  • Holiday Parade is on Nov. 27
    • Longwood Rotary has volunteered to help line-up the participants
  • Carriage Rides are Dec. 6, 13, 20 and 27
    • This year we are charging $5 per person/5 and under free
    • Anyone who pays the $5 will be given a voucher that gives them $5 off a purchase of $25 or more at participating merchants
  • The holiday marketing plan includes WXPN, ads on Delaware Online, and ads in the Daily Local News.
  • We are looking to update the tourism brochure – we need a sponsor.
  • I applied to the CCC&VB for a $10,000 marketing grant for next year.
  • I attended a marketing peer group meeting of the Greater Brandywine Cultural Alliance on creating a Chester County Regional Arts & Culture Plan
  • We continue to maintain a presence on Facebook (over 800 fans) and MySpace.
  • Send regular email newsletter – Around the Square we have collected over 8,000 email addresses.

Kennett Flash

  • There are two XPN welcomes events in December – Jim Boggia on Dec. 4 and Slo Mo on Dec. 19.
  • The Melton Brothers sold out their show on Nov. 6 and Beyond the Pale was almost sold out on Nov. 14. Other than those shows it has been rather slow.
  • There is a community potluck on Monday, Nov. 23 being planned by the Farmers Market managers to coincide with a Blues Monday Jam.

Organization

  • The fundraising dinner committee is planning a spring fundraiser – a restaurant and brew festival on Broad Street either May 22 or June 5.
  • Jennifer and I are meeting with JoElln Burns-Muntz from Exelon who is going to take Michael Coyle’s seat on the board.
  • Meeting regularly with borough staff.

October 2009

Economic Development

  • Planning a ribbon-cutting for Café Lindo at 109 S. Broad St. on the First Friday in November – Nov. 6.
  • I am meeting with Stacy Gibson on opening her business Kennett Square Massage at 116 S. Broad St.
  • Continue to work with Brant and Tom MacIntyre and Chuck Evans from the Chester County Economic & Development Council to establish guidelines for the Downtown Reinvestment Grant for the property at 120 E. State St. Jack McFadden is working out accessibility issues.

Promotion

  • Working on Halloween Parade and Scarecrow contest. The parade is Wednesday, Oct. 28. The scarecrows are on our website and the public is voting for their favorite.
  • The Farmers Market is winding down but had a great fermentation festival on Oct. 9.
  • November Art Stroll is planned for Nov. 6. I will get an email newsletter out next week.
  • The Holiday rack cards have been designed and printed.
  • We are working with the Longwood Rotary on the Holiday Parade on Nov. 27. They will help us fund it along with providing volunteers to help us line it up.
  • We will have carriage rides on Dec. 6, 13, 20 and 27. This year we will be charging $5 per person and then the merchants will be able to deduct the $5 off a purchase of $25 or more.
  • I presented the Parade and Carriage Ride event applications and free holiday parking to borough council on Monday – all were approved.
  • I am continuing to work on the WXPN marketing plan. We have a few more groups that will run over the holidays.
  • We continue to maintain a presence on Facebook (over 800 fans) and MySpace.
  • Send regular email newsletter – Around the Square we have collected 8,263 email addresses.

Organization

  • We concluded a great weekend of fundraising Oct. 9 and 10. The dinner went well and the Brewfest may be the best ever. We had plenty of compliments for both events.
  • We had two WCU interns in the office this month one worked on the Brewfest and the other is working on the Halloween parade.
  • I am attending an Urban Centers meeting at the county offices on Friday. It is a grant application workshop.
  • Meeting regularly with borough staff.

September 2009

Economic Development

  • Showed a fellow around who is interested in opening a cigar shop. He is moving here from Chicago and still needs to secure financing.
  • Ashley Austin had her grand opening Sept. 17. Both Mayor Spencer and Jennifer were on hand for the ribbon cutting.
  • Café Lindo opened at 109 S. Broad St. in time for the Mushroom Festival.
  • Still working with Brant and Tom MacIntyre and Chuck Evans from the Chester County Economic & Development Council to establish guidelines for the Downtown Reinvestment Grant for the property at 120 E. State St.
  • Two photographers have rented space above the V Galleria. I am talking to them about participating in Art Strolls and festivals.

Promotion

  • The Farmers Market business has dropped off somewhat but the market managers are planning a Fermentation Festival on Oct. 9 and increasing the presence on the web to attract more people.
  • October Art Stroll is planned for Oct. 2. I will get an email newsletter out next week.
  • Working on Halloween Parade. Kristin Hess from Half Moon created the poster and we had it printed at Mailing Inc.
  • We are working with the market managers to get cornstalks to decorate the light posts.
  • Merchants will be decorating the town with scarecrows once again.
  • We are moving along with plans for the Halloween Parade on Oct. 28.
  • We are working with the Longwood Rotary on the Holiday Parade on Nov. 27.They will help us fund it along with providing volunteers to help us line it up.
  • We will have carriage rides on Dec. 6, 13, 20 and 27. This year we will be charging $5 per person and then the merchants will be able to deduct the $5 off a purchase of $25 or more.
  • Continue to work on marketing HKS and The Kennett Flash.
  • We continue to maintain a presence on Facebook (over 800 fans) and MySpace.
  • Send regular email newsletter – Around the Square we have collected 8,263 email addresses.

Organization

  • We are working hard on the beer/wine tasting dinner and the silent auction. We have been meeting regularly to plan the dinner and the set up in Genesis.
  • Brewfest is Sold-Out. We have over 55 breweries attending and we have over 80 volunteers signed up.
  • We are working with two WCU student interns for an event planning class; Alexa is helping with the dinner and the Brewfest and Kristin is helping with the Halloween Parade and scarecrow contest.
  • Attended a meeting with state last week in Philadelphia. The PA budget currently being considered for adoption does include funding for the Main Street program.
  • Meeting regularly with borough staff.

July 2009

Economic Development

  • Renovations on our building are complete and the new tenant Ashley White has begun to move in. She plans to open her business in early August.
  • Working with Holly Peters to open a café at 109 S. Broad St. It will serve coffee and light fare for breakfast and lunch. She plans to open in early September.
  • I am working with Brant and Tom MacIntyre and Chuck Evans from the Chester County Economic & Development Council to establish guidelines for the Downtown Reinvestment Grant for the property at 120 E. State St.
  • I continue to monitor the plans for Aimee Olexy and Bryan Sikora to open a restaurant at 110 N. Union St. They are currently trying to firm up financing for the project.

Promotion

  • The Farmers Market continues to draw record crowds. We have about 700 visitors each week. Last week, July 17 was the Buy Fresh Buy Local Festival at the market.
  • Planning the Murder Mystery Art Stroll for Aug. 7.
  • We will be staffing a booth at the WXPN Music Festival this weekend. It is a great opportunity to market the Kennett Flash, the Farmers Market and the Brewfest.
  • Continue to work on marketing HKS and The Kennett Flash.
  • We continue to maintain a presence on Facebook and MySpace.
  • Sent email newsletter – Around the Square – to over 3,500 subscribers.

Organization

  • We are working hard on the beer/wine tasting dinner. Because of cost the dinner will not be held at Longwood Gardens but rather at Genesis HealthCare. It will include food by Talula’s Table, local beer and wine, music and a silent auction.
  • We continue to plan for the Kennett Brewfest on Oct. 10. Borough Council will review the event application on Aug. 3.
  • Jeff and I met with Paul Huberty from the Chester County Hospital about sponsorship. It was a very positive meeting but we are still waiting to hear back from them.
  • I have been meeting with Christy Anderson on marketing and branding HKS and the Kennett Flash.
  • Meeting regularly with borough staff.

June 2009

Economic Development

  • I am working with Brant and Tom MacIntyre and Chuck Evans from the Chester County Economic & Development Council to establish guidelines for the Downtown Reinvestment Grant for the property at 120 E. State St.
  • Renovations on our building are coming to a close. We had a few rough patches with tenants when we changed locks, doors etc. but all worked out in the end. Ashley White will be working to open her store at 106 W. State St. within the next few weeks. She hopes to have it open by Aug. 1.
  • Holly Peters is opening a café herself at 109 S. Broad St. It will serve coffee and light fare for breakfast and lunch. She hopes to be open in early August.
  • I continue to monitor the plans for Aimee Olexy and Bryan Sikora to open a restaurant at 110 N. Union St. They are currently trying to firm up financing for the project.

Promotion

  • We were awarded a $10,000 marketing grant from the Chester County Conference & Visitor’s Bureau. The grant will allow HKS to offer radio spots at a very reduced cost to merchants.
  • The Art Stroll in July has moved to July 10th because of the July 4th holiday.
  • The Farmers Market continues to draw record crowds.
  • I have arranged for a WXPN Artist to Watch concert on Sunday, Aug. 30 at Anson Nixon Park with the Low Anthem. It will begin in the late afternoon and we have arranged for a special permit to sell beer at the event.
  • Continue to work on marketing HKS and The Kennett Flash.
  • We are continuing to maintain a presence on Facebook and MySpace.
  • Sent email newsletter – Around the Square – to over 3,500 subscribers.
  • I plan to set up a table at the Town Tour & Village Walk on Thursday, June 25 to promote the events and shops in the downtown.
  • We are beginning to work on the holiday program. The parade has moved back to the Friday after Thanksgiving.

Organization

  • We are hard at work on the Kennett Brewfest and are beginning to get things in line for the Longwood Dinner.
  • We held a Meet & Greet the Borough Manager at the Kennett Flash on Tuesday, June 16 from 6-8 p.m. Only a few residents attended but it was still a good initiative by the borough staff.
  • Meeting regularly with borough staff.

May 2009

Economic Development

  • The Borough of Kennett Square was notified that the grant from DCED for $500,000 was awarded to renovate the former Kennett Café building. Jack McFadden owns the building and will begin renovation within the next few weeks. At this point Jack says he is going to develop a restaurant that will be open for breakfast, lunch and dinner. At the same bar that you get your espresso from in the morning you will be able to get your martini in the afternoon.
  • A lease has been negotiated with Ashley White to rent the space in The Center for Ashley Austin, a boutique that will sell women’s shoes, jewelry and accessories.
  • Talking to Holly Peters about opening a café at 109 S. Broad St. The former Harrington’s space. At this point she is considering opening the café herself with someone to manage it. It will serve coffee and light fare for breakfast and lunch.
  • The Spinto Band is now working with Larry Bosley on opening a recording/musician space in the downtown. Another local musician Bill Rose has approached me about recording space as well.

Promotion

  • The 2009 Farmers Market opened on May 15 and it is the best ever. More vendors, more customers, more variety etc. The vendors are very pleased with weekly sales. Last week, May 22, a farmer sold 87 quarts of strawberries in a little over 1 hour. The market managers are doing a great job on getting the word out. The blog and the facebook keep receiving “hits.”
  • Our events this month – The Main Street Festival, the Kennett Flash fundraising event, and the Memorial Day Parade are all over!
  • Continue to work on marketing HKS and The Kennett Flash.
  • We are continuing to maintain a presence on Facebook and MySpace.
  • Sent email newsletter – Around the Square – to over 3,500 subscribers.

Organization

  • We have hanging baskets in the downtown for the first time. It was a group effort between HKS, the borough and the Beautification Committee.
  • I attended a Main Street Manager’s regional meeting in Philadelphia last week. The major point of discussion was the current state budget that eliminates Main Street funding. HKS and the borough are sending letters to the local legislators asking them to vote against the current bill as it is written.
  • We are planning a Meet & Greet the Borough Manager at the Kennett Flash on Tuesday, June 16 at the Kennett Flash from 6-8 p.m.
  • Meeting regularly with borough staff.

April 2009

Economic Development

  • Jeff Yetter and I met with the tenant who is planning to open a women’s accessory store at The Center.
  • Helping with the opening of The Great Harvest Bread Company on S. Union on Friday, May 1.
  • Still waiting to hear about the grant for 128 E. State Street – the Kennett Café.
  • I am continuing discussions with the Spinto Band on opening a recording/musician space in the downtown.

Promotion

  • I applied for a grant from the CCC&VB for radio marketing. If awarded the grant we would again offer the merchants radio spots on WXPN at a reduced cost.
  • Working on the Main Street Festival with the Chester County Conference & Visitors Bureau. The Festival is planned for May 15, 16 & 17. The event will be advertised in Philadelphia Magazine and on WXPN.
  • Working on the 2009 Farmers Market. There is a new blog for the market — ksqfarmersmarket.wordpress.com The blog is being maintained by Sarah Reese a new merchant in town.
  • Working on the final details for the Memorial Day Parade.
  • Continue to work on marketing HKS and The Kennett Flash.
  • We are continuing to maintain a presence on Facebook and MySpace.
  • Sent email newsletter – Around the Square to over 3,500 subscribers.

Organization

  • I was the guest speaker at a forum at Crosslands this week. I presented a slide show on happenings in downtown Kennett and then gave a 45 minute talk on HKS and the work we do.
  • Tom Swett and I met with representatives from the First National Bank of Chester County. We talked about sponsorship opportunities.
  • Working with the Beautification Committee and the borough on hanging baskets in the downtown.
  • We are planning a Meet & Greet the Borough Manager at the Kennett Flash on Tuesday, June 16 from 6-8 p.m.
  • Meeting regularly with borough staff

March 2009

Economic Development

  • Continue to work with new business owner to open a women’s accessory store at 106 W. State St. We are working on finalizing the lease.
  • Working with Aimee and Bryan from Talula’s Table to open a restaurant at 110 N. Union St. – corner of State and Union Streets.
  • Helping with the opening of The Great Harvest Bread Company on S. Union the tentative opening is April 24
  • Expecting to hear the grant for 128 E. State Street – the Kennett Café – is approved by the state. We keep hearing positive news from the Department of Community & Economic Development.

Promotion

  • Working on the Main Street Festival with the Chester County Conference & Visitors Bureau. The Festival is planned for May 15, 16 & 17. The event will be advertised in Philadelphia Magazine and on WXPN.
  • Working on the 2009 Farmers Market. We have received a grant from the PA Dept of Ag for $1,500 for the market and plan to submit a grant to the US Dept of Ag for a market grant.
  • Working on the Memorial Day Parade – we were awarded a grant for $1,500 from the Mushroom Festival for the parade.
  • Continue to work on marketing HKS and The Kennett Flash.
  • Sent email newsletter – Around the Square to over 3,500 subscribers.

The Kennett Flash

  • Continue to work with Lee on the venue.
  • Continually talking to WXPN on working with them to market the venue.

Organization

  • I met with representatives from ING Direct. Although they are not doing any traditional sponsorships this year they did sign on for $1,400 to have a presence at eight of our events this year.
  • Attended the National Main Street Conference in Chicago earlier this month. The focus was continuing our work in a down economy and also the benefits of social networking i.e. Facebook, MySpace, blogging.
  • Attended a quarterly regional Manager’s meeting in Philadelphia. We discussed future plans for the Main Street program.
  • Working with the Beautification Committee on plantings in the downtown. Pansies will be planted in the barrels on Saturday.
  • Meeting regularly with borough staff.

February 2009

Economic Development

  • Working with new business owner to open a women’s accessory store at 106 W. State St.
  • Working with business owner to open a restaurant at 110 N. Union St. – corner of State and Union Streets.
  • Working with Holly Peters to open a café type restaurant at 109 S. Union Street – the former Harrington’s space.
  • Talking to the Spinto Band about opening a music recording space.
  • Helping with the opening of The Great Harvest Bread Company on S. Union.
  • Still following up on a grant for Jack McFadden for the Kennett Café site – the state has frozen all grants. We may not hear until late June.

Promotion

  • Held a webinar at the Kennett Flash for the merchants. It was a seminar by John Schallert, a retailing expert on surviving these economic challenging times.
  • Working on the Main Street Festival with the Chester County Conference & Visitors Bureau. The Festival is planned for May 15, 16 & 17. The event will be advertised in Philadelphia Magazine and on WXPN.
  • Working with a new market manager for the Farmers Market
  • Working on the Memorial Day Parade.
  • Continue to work on marketing HKS and The Kennett Flash.
  • Sent email newsletter – Around the Square to over 3,500 subscribers.
  • Working on a market plan with the Chester County Conference & Visitor’s Bureau for regional and national publications.

The Kennett Flash

  • Continue to work with Lee on the venue. He and I went to Kennett High School to talk to the principal about how we can involve the students.
  • Continually talking to WXPN on working with them to market the venue.

Organization

  • Was a speaker at a “Listening to your Business” seminar sponsored by the Chester County Economic Development Council in Oxford.
  • Attended the SCCCC’s Legislative Breakfast in Lincoln University.
  • Working with the Beautification Committee on plantings in the downtown. We are meeting with someone from Longwood Gardens next week.
  • I will be attending the National Main Street Conference in Chicago next week. It is focusing on managing downtown’s during these difficult times.
  • Attended a parking committee meeting. Discussion revolved around utilizing the Siton parking lot.
  • Meeting regularly with borough staff.

January 2009

Economic Development

  • Met with new business owner about opening a women’s accessory store.
  • Working with Holly Peters to open a café type restaurant at 109 S. Union Street – the former Harrington’s space.
  • Tracking the opening of The Great Harvest Bread Company on S. Union.
  • Following up on a grant for Jack McFadden for the Kennett Café site – we should have a decision on the grant by March.

Promotion

  • Continue to work on marketing HKS and The Kennett Flash. We were interviewed by the News Journal for article this Friday on the Flash.
  • Sent email newsletter – Around the Square to over 3,500 subscribers.
  • Met with the merchants last week. We discussed ways to increase foot traffic in the downtown.
  • Working on a market plan with the Chester County Conference & Visitor’s Bureau for regional and national publications.

The Kennett Flash

  • Working to finalize all issues at the Flash for Friday’s opening.
  • We are sold out for both shows Friday night.
  • Tickets to other shows continue to sell.
  • Independent Movie Series was moved to Wednesday night – first movie of the new year was held this Wednesday.

Organization

  • Meeting regularly with borough staff
  • Jennifer and I met with David Bertha from Genesis on Wednesday. They have committed the same amount for sponsorship that they did last year.

Advertising

  • Print Advertising: The Hunt, County Lines, Delaware’s Community Publications, The Kennett Paper, Kennett Square, Landenberg and West Chester Today magazines.